Information on custom art prints (see PDF price list below)
What’s a giclee?
Giclee (pronounced “gee-clay”), from the French word meaning to “squirt” or “spurt,” is a highly sophisticated inkjet printing process that was introduced in the late 1980s. It’s so sophisticated, in fact, that it produces open or limited edition prints, which truly capture the artist’s original intent. Even museums have realized the vast potential of this technology and have made giclee editions a permanent part of their collections, including the Metropolitan Museum of Art (New York), Museum of Modern Art (San Francisco) and Museum of Contemporary Art (Los Angeles) to name a few.
These prints are created from high-resolution digital images, using the best quality ink and paper stock available, resulting in color saturation and image detail capture that far exceeds any other type of image printing. Giclee prints are generated on Vanishing Rural Georgia Art’s 7-color Epson 77800 ink jet printer, which is able to produce amazingly detailed prints of both works of fine art and photographs. We use Epson Ultrachrome K3 inks, exclusively, because of their archival quality and true colors. All of this guarantees you a long-lasting museum quality work of art.
What’s the advantage of giclee limited or open editions?
There are many reasons to do a giclee limited or open edition.
By offering a giclee print of an original, customers can acquire art that they love, that’s signed by the artist, and appears to be an original, but at a fraction of the price. Of course, they know it’s a reproduction and not the original, but they still get to cherish something that the artist created. As a bonus, all of this brings more perceived value to the original (after all, if people are clamoring for editions, then your original must be striking quite a chord with your public).
Giclee printing also provides additional product price points, which are impacted both by the quantity of the edition (typically between 25 and 250), as well as the opportunity to offer the same work of art in more than one size (e.g. if the original was 36”x48,” but editions can be made in a small size at 9”x12” and a medium at 18”x24,” so that anyone who loves the work can now afford it).
When it comes to edition quantities, the smaller the edition, the greater the perceived value – and, at the same time, as the edition sells out, the price increases. But the beauty of it all, is that the quality of giclee’ prints is such that the 250th impression, is just as precise and beautiful as the 2nd.
Contact Pete Muzyka at Vanishing Rural Georgia Art if you are interested in producing Giclée prints of your paintings or photography or if you wish to purchase a print of a Muzyka original..
